We don't believe in writing people off. We never have.

Founded in 2004, PEP is a 501(c)(3) nonprofit operating inside Texas Department of Criminal Justice units. Beginning inside prison, we build genuine relationships between incarcerated entrepreneurs and business executives that continue long after release. The result: one of the most measurably effective criminal justice programs in America.

3,900
Men served since PEP was founded
<10%
Recidivism rate (National average: 45%)
750
Businesses launched by PEP alumni
100%
Job placement within 90 days of release
Who We Are

Mission. Vision. Value.

Our Mission

To unite executives and inmates through character development, entrepreneurial passion and servant leadership to transform lives, restore families and rebuild communities.

Our Vision

PEP will scale across the major release pathways of Texas, creating a seamless continuum from incarceration to reentry to economic mobility, while codifying the intellectual property, culture, and operating standards required for mission-aligned partners to replicate the model with fidelity in other regions.

Our Value

Inspired by the God-given dignity of every person, the hope created by a community of second chances, and entrepreneurship as a transformative tool for character, skill, work, and ownership, PEP increases the success of men returning to society after incarceration.

What Guides Us

10 Driving Values

Our Story

Built on a belief that every person has potential.

PEP was founded on a simple but radical premise: that the men inside Texas prisons are not problems to be managed, they are potential waiting to be unlocked. What was needed wasn't charity. It was opportunity, accountability, and the belief that transformation is possible for anyone willing to do the work.

Over two decades, we have built a program that operates in two phases. Inside, we deliver rigorous business education, character formation, and servant leadership taught by real executives who volunteer their time.

Outside, we don't disappear at the gate. PEP surrounds graduates with housing, employment and mentorship, as well as access to business loans through Entre Capital. Our Reentry team walks alongside graduates throughout the critical post-release window.

2004
Year Founded PEP has operated continuously inside Texas prisons for over two decades.
3.0x
Return Per Dollar Invested Independent analysis shows PEP is among the highest-ROI philanthropic investments in America.
46%
Graduate Homeownership Rate Nearly half of PEP alumni own a home, a marker of genuine long-term stability.
20+
Years Serving Texas PEP has operated continuously inside Texas prisons since 2004, proving the model, year after year.
PEP Future · 2026–2030 Strategic Plan
01 / 08 · Overview
The plan at a glance

What PEP has proven with hundreds, it is now built to deliver for thousands.

For more than two decades PEP has been one of the nation’s most effective reentry organizations. The next five years move that proven model from deep impact for hundreds to population-level impact across Texas, and ultimately the nation.

Open the full plan →
The problem we exist to solve

The Opportunity

Nearly 77 million Americans have a criminal record. Ninety-five percent of those currently incarcerated will return to society. Most face significant barriers to employment, housing and stability, and the cost of that failure is absorbed by families, employers, communities and taxpayers.

Read the full chapter →
130K+Texans in state prisonTDCJ Statistical Report FY2024
95%Of incarcerated people return homeBJS, Reentry Trends
28%Reincarcerated within three yearsBJS NCJ 256935, 24-state study
$47KAverage annual cost per prisonerVera Institute, 2023
Marketplace differentiators

What Makes PEP Work

PEP is not a concept. It is a model with demonstrated outcomes, external validation, and a set of capabilities that are difficult for others to replicate.

Read the full chapter →
  • Third-party validated results

    Recidivism reduction and economic outcomes confirmed by independent analysis.

  • A volunteer workforce of nearly 1,000 executives

    Proximity and business experience no government program can manufacture.

  • An integrated operating model

    Formation inside prison and support after release, working as one system.

  • Codified, protectable intellectual property

    A documented methodology that does not live only in the heads of staff.

The scaling strategy

Three Pathways

CORE delivers the deepest transformation but is structurally constrained by eligibility, transfer timing and capacity. Three pathways bridge the gap between impact and scale, aligning each man’s level of engagement with his readiness and access.

Read the full chapter →

CORE

Deep transformation, the flagship High intensity
64%Recidivism
reduction
5322030
completions

Incentivized In-Prison Housing

Community and the bridge to CORE Medium intensity
32%Recidivism
reduction
7482030
completions

Online (Tablets)

Broad access and early preparation Low intensity
21%Recidivism
reduction
1,2462030
completions
Cost, return and public benefit

The Economics

PEP has a proven, data-driven cost model validated against 2023–2025 actuals. As the portfolio scales, cost per participant falls sharply while total public benefit rises.

Read the full chapter →
1.9×Return on total program investment
15×Return per prevented reincarceration
$23.8MAnnual taxpayer savings by 2030Up from $8.6M in 2026
~88%Fall in cost per participant$6,554 today to $728 by 2030
The economic mobility ecosystem

After Release

Formation built inside prison is only as durable as the environment men return to. Without a structured bridge from the gate to stable footing, that formation erodes under the pressure of immediate survival needs.

Read the full chapter →
  • Tiered Reentry

    Individualized reentry plans built 60 to 90 days before release, with immediate stabilization on day one.

  • The Collider

    Daytime community and economic hubs in Houston, Dallas and Austin/San Antonio, where returning citizens connect with peers and executive mentors.

  • Transitional Housing

    92 beds today across Houston and Dallas, scaling toward 337 by 2030. Recidivism among residents runs 2 to 4 percent.

  • Entre Capital

    The only CDFI in the country lending exclusively to people with a criminal record. Loans from $2,500 to $200,000.

PEPUSA

National Replication

Texas is the mothership, the place where the model was built, tested and validated over two decades. PEPUSA is the mechanism for carrying that architecture to mission-aligned partners in other states.

Read the full chapter →
  1. 2026

    Online optimization, housing launch, IP documentation

    Gate: early metrics

  2. 2027

    Scale housing and the reentry ecosystem

    Gate: performance review

  3. 2028

    Portfolio evaluation, PEPUSA preparation

  4. 2029–30

    Texas scale plus the first PEPUSA pilot

Join PEP on the journey

Partner With Us

Donors and investors are not simply funding activity. They are building the system that lets PEP scale its impact responsibly.

Where capital goes
Digital buildoutFrontline staff expansionAdministrative and loan systemsReentry, Collider and housingTalent multipliers
13,834People reached annually by 2030Up from ~790 today
64%Reduction in recidivismFor CORE graduates
Swipe, or use your arrow keys
Our Team

Leadership.

PEP is led by a team of experienced practitioners, many of them alumni or long-tenured staff who have devoted their careers to this mission.

Chris Valka
Chris Valka
Chief Executive Officer

Chris has served in the non-profit and education sector for over 25 years. He holds a BA in Communications from St. Edward's University, a Master's in Education from Canisius College, a Master's in Divinity from the University of Toronto, and is a proud alumnus of Leadership Houston. As a former Roman Catholic Priest, Chris has lived and worked in multiple countries, specializing in the intersection of technology and spirituality. Chris was drawn to PEP because of the joy, community, and practical pathways of reconciliation he found.

LinkedIn →
Phi Tran
Phi Tran
Chief Operating Officer

Phi Tran has dedicated over 20 years to the non-profit sector, spending nearly his entire career in service to the Prison Entrepreneurship Program (PEP). He joined the organization in 2004 as its second employee and has grown alongside it ever since. He held roles in office management, financial oversight, and program leadership before becoming Chief Operating Officer in 2009. He holds a BBA in Accounting from the University of Houston and is certified in Servant Leadership by the Greenleaf Center for Servant Leadership. Phi brings a people-first, mission-driven approach to building systems that support PEP's transformative work from the inside out.

Finance & Operations
Sheldon Alston
Sheldon Alston
Controller
Max Han
Max Han
Office Manager
Robie Lawhon
Robie Lawhon
Accounting Clerk
Edison Nguyen
Edison Nguyen
IT Specialist
In-Prison Programs
Gerald Dooley
Gerald Dooley
Manager of In-Prison Initiatives
Jeff Humphrey
Jeff Humphrey
Director of Innovation Programs
Mi Lai
Mi Lai
Manager of Business Education
Jorge Castillo
Jorge Castillo
Character Development Specialist — Lychner Unit
Michael Hicks
Michael Hicks
Character Development Specialist — Estes Unit
Donald Jones
Donald Jones
In-Prison Manager — Lychner Unit
Adam Woods
Adam Woods
In-Prison Manager — Estes Unit
Reentry & Life Caddie Services
Timothy Daniels
Timothy Daniels
Director of Reentry
Jason Moore
Jason Moore
Senior Reentry Manager
Julio Medina
Julio Medina
Reentry Manager
Shawn Bailey
Shawn Bailey
Life Caddie
Clinton Free
Clinton Free
Life Caddie
Jeremy Jones
Jeremy Jones
Life Caddie
Oliver Menjivar
Oliver Menjivar
Life Caddie
Te'John Thomas
Te'John Thomas
Life Caddie
External Relations & Development
Michael Etcheson
Michael Etcheson
Executive Relations Manager
Al Massey
Al Massey
Executive Relations Manager
Steven Maxwell
Steven Maxwell
Volunteer & Event Coordinator — Houston
Michael Schlegel
Michael Schlegel
Volunteer & Event Coordinator — Dallas
Madonna Riley
Madonna Riley
Director of Economic Mobility
Apple Soto
Apple Soto
Donor Engagement Coordinator
Landon Mitchell
Landon Mitchell
Grant Writer
Family Services
Theresa Black
Theresa Black
Family Liaison — Lychner Unit
Laura Stiehl
Laura Stiehl
Family Liaison — Estes Unit
Entre Capital
Bryan Robert
Bryan Robert
Executive Director, Entre Capital
Charae Tucker
Charae Tucker
Business Coach Program Coordinator
Board of Directors

Experienced leaders.
Invested partners.

PEP's board is a working board — members provide financial support, offer expertise, and stay deeply engaged in the organization's direction.

Allison Schlender
Allison Schlender
Director, National Sales
The Coca-Cola Company
Bob Barkley
Bob Barkley
Principal (Retired)
Barrow, Hanley, Mewhinney & Strauss, Inc.
Charles "Mack" Neff
Charles "Mack" Neff
CEO (Retired)
Integrity Bank
Charles Blain
Charles Blain
Houston Director
Urban Reform Institute
Dougal Cameron
Dougal Cameron
CEO
Cameron Management
Lisa Barksdale
Lisa Barksdale
Managing Director, Head of Global Wealth & Investment Management Credit
Bank of America
Mike Coffey
Mike Coffey
Owner
Intex Commercial Flooring
Mike Humphrey
Mike Humphrey
General Partner
Fieron Growth Partners
Oliver Bell
Oliver Bell
CEO
Oliver Bell Inc.
Pat Gotcher
Pat Gotcher
CEO (Retired)
LifeSynch, Inc.
Steve Heussner
Steve Heussner
Principal
Alkeme Financial Services
Steve Rohr
Steve Rohr
General Counsel
TSA Energy
Travis Chulick
Travis Chulick
CFO
USA Sod
Financial Transparency

Accountability you can measure.

PEP honors its donors' trust by delivering outstanding results and ROI. Our financials are available for public review.

3.0x

Returned for every dollar invested

When you account for reduced incarceration costs, increased tax revenue, and strengthened families, PEP delivers 3.0x in societal value for every dollar contributed.

To request additional audited financials, tax returns, or financial data, please contact us directly.

financials@pep.org